Washing machine manufacturer Leran

If world brands like Samsung or Bosch are known to almost everyone, then many people get acquainted with the manufacturer of the Leran washing machine only in the store. But, despite the untwisted name, the range offered by the company and the low price tag attract many consumers. Natural questions arise: where is this equipment produced, can it be trusted and why is it now gaining popularity? All answers with historical background and explanations of an expert of the company are given below.

Where did Leran's technology come from?

In fact, Leran hit the Russian market back in 2009. The manufacturer offered a modest assortment of small household appliances, the main difference of which was the low price and reasonable quality. True, there was no particular furore - consumers were in no hurry to trust an unfamiliar brand of Chinese origin.

The jump in sales occurred in 2014-2015. The rapid growth of the dollar has led to a strong rise in price of European and Korean household appliances, so the proven Hotpoint-Ariston, Samsung, LG and Bosch have become virtually inaccessible to a certain group of buyers. The price of refrigerators, washing machines and televisions has especially risen. Amid the general high cost, the budget Leran stood out favorably, by that time it had begun to supply large-scale household goods to Russia. Sales increased tenfold, and in some regions, hundreds of times, which provoked an active release of new products and an increase in audience trust.

The country of assembly is China, more precisely, Guangdong Province, where the company's production facilities are concentrated. An attempt was made to move conveyors to Chelyabinsk factories, but the result was an increased percentage of factory defects and return under warranty. Therefore, production again concentrated on Chinese soil, but with increased volumes.

The LLC Leran company is the exclusive importer of Leran equipment in the Russian Federation, as well as the owner of the Doffler, Ardin and Sentore trademarks.

The products are necessarily certified according to international standards and, according to official statements by the company's directors, are regularly tested at factories in Hong Kong. But it is worthwhile to understand that only a small part of the released goods is sent to the verification procedure. This fact was confirmed by an independent examination conducted by JPEC (HK) Co., Ltd, which clearly showed that quality, functionality and appearance are evaluated only in a limited batch of household appliances.

Expert Opinion

A brief historical background is not able to fully talk about the reliability of the brand. It is much better to find out the first-hand details. For example, from Andrey, an expert at RBT, which is the official representative of the Leran brand:

“He worked in RBT for about a year, distributing large goods, refrigerators, televisions and washing machines. When the first refrigerators from Leran were brought to us, I was impressed by their low price and the offered functionality. The fact is that the final salary was more influenced by the sale of one's own brand and its configuration. Consultants called this group of products “China,” and it sold poorly, which at the end of the reporting period resulted in a 25% reduction in wages.

I had problems with promoting China. On average, the Chinese brand should have accounted for 30% of my revenue, for example, for each product with a price of 30 thousand rubles, it was necessary to sell additional goods (such as vegetable containers, an absorber of unpleasant odors, protective films) for at least another 10 thousand. This was not possible before meeting the first Leran CBF210IX refrigerator model.

Within a month, I immediately sold 10 units, fulfilling the plan and receiving decent payments.Of course, I was worried that an unknown manufacturer could fail and return to us under warranty. I already had regular customers who trusted my recommendations, and did not want to spoil my reputation and lose customers. Therefore, I honestly warned that the price is favorable, but the "filling" is unpredictable.

But sales did not fall - at that time it was almost impossible to find a refrigerator with No Frost, a modern design, LED backlighting and electronic control for 22-25 thousand.

The average cost of a washing machine from Leran is 19990 rubles.

But soon the first complaint arrived. They called me personally, since I offer my business card with contacts to each client, and complained about an idle light in the backlight. He reacted to the claim immediately, phoned the director of the company and sent the master of the service center to the former buyer.

Gradually, the assortment of goods from Leran was replenished, but with them the number of complaints grew. There were no serious complaints, but still consumers had to face some unpleasant moments. For example, most often people have faced the following problems:

• Incomprehensible instructions, or rather its complete absence. The manufacturer accompanied the units with a universal thin book without specific algorithms and explanations.
• The heating of the side walls. This scarecrow almost every second, but there is no reason for panic - many manufacturers mount a capacitor on both sides, which is noticeably heated in the operating mode and transfers heat to the refrigerator.
• Bad display. The electronic control panel often worked intermittently or completely refused to respond to the owner's commands.
• High noise level. Everything was too individual here, as all large household appliances operate within 39-43 dB, which cannot be called a critical range. Therefore, I advised you to reduce the outgoing noise yourself: align the unit with adjustable legs and fill the refrigerator, reducing the vibration force due to the increased weight of the device.
• Bad smell. In this case, there was also nothing critical - it is logical that the new thing has its own factory smell, which will pass over time.

I noticed one more “but” - overestimated characteristics, especially for small household appliances. The maximum possible power is indicated on the boxes and labels, but in fact the usual mode is designed for operation with a load several times less. For example, a blender from Leran and BOSCH with a maximum of 600 watts is sold, but the latter will have a rated power of 400 watts and show a good result without much effort. Budget Leran, having the same declared characteristics, will achieve wear and tear to achieve a similar level.

I can give my own expert opinion, which is supported by both the experience of selling large household appliances and the feedback from my brother, who has been using the Leran refrigerator for more than 2 years. I believe that you can buy these refrigerators and washing machines, most importantly, remember some points:

• If the price of Leran practically does not differ from units of higher quality brands (LG, BOSCH, Samsung), then it is better to choose proven brands.
• Try to take equipment without additional functions and devices, since most often they fail.
• Consider the characteristics of the entire budget range, for example, Chinese manufacturers of the Midea, Beko or Candy washing machine offer inexpensive, but better options. ”

Household appliances from the Leran brand have every chance to last a long and trouble-free period, but for this the future owner should competently approach the choice of a suitable model. The main thing is not to try to buy a super-designed model and to study the nominal power of the unit well.